Dash website (which will remain, by the way), the seasoning brand was created in the 1980s by Carol Bernick, who was a marketing executive for the Alberto-Culver Company at the time. Dash is dropping those three little lettersmaybe that's between her and Mr. These spices are all-natural and free of artificial colors and flavors. Courtesy of B&G Foods The company didn't explain why Mrs. Dash Curry Powder includes turmeric, cumin, ginger, coriander, red pepper, green pepper, and garlic. According to an archived “About Us” section of the Mrs. This versatile and delicious seasoning can be used in a variety of dishes, from curries and soups to chicken and vegetables. Other products that will now be renamed Dash include mixes like taco and chili seasoning and marinades.Īs for where the original name came from, there is no actual Mrs. The brand will also introduce a new salt-free seasoning blend this spring that the company says offers the flavor of everything bagel seasoning, but, of course, without the salt. “I doubt the ‘Mrs.’ part of the name had any impact on the product’s appeal so I doubt dropping it will either,” Denise Lee Yohn, author of “What Great Brands Do,” told AdAge of the name change. Target / Grocery / Pantry / Spices & Seasonings / Herbs, Rubs & Spices Shop all McCormick McCormick Sunshine Seasoning - 3.82oz 7. Dash No Salt Seasonings Blend Variety New Starter Set - 12 Flavors (28.8 oz. With the company failing to explain the name change, marketing experts were left cooking up some possible reasons for it. Caribbean Rhythms Chicken Seasoning 5.5 oz. On Instagram, said not to “miss the Mrs.” - even though it’s in their Instagram handle: The company also touted their salt-free seasonings and launched a new partnership with health expert and nutritionist Joy Bauer in the announcement, writing that Bauer “will create simple, low-sodium recipes for the Dash website and social media channels.” Dash is changing her name, they say the new name is meant to capture the seasoning’s ability to “quickly and easily add salt-free flavor to any dish ” - or “in a dash,” the company said in a press release. Dash seasoning will now simply be known as “Dash.” While the company didn’t say exactly why Mrs. A few foods with a name containing, like or similar to MRS DASH, ITALIAN MEDLEY SEASONING BLEND, UPC: 605021000499: MRS DASH, BEEF STEW SEASONING MIX, UPC: 605021001076 weigh(s) 135 grams per metric cup or 4.5 ounces per US cup, and contain(s) 375 calories per 100 grams (3. In case you don’t recall what the original label looked like, here’s a shot from the brand’s Instagram account:Īfter being a staple in many American kitchens for 37 years, Mrs. Dash is also having an ending of sorts, too, dropping the “Mrs.” from the brand’s name in what I can only assume was a salty divorce. Peanut in an untimely death during the Super Bowl this year (don’t worry, he’s returned as a baby!), seasoning brand Mrs.
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